The Business Administration – Digital Marketing program at the University of Hartford is a STEM-designated program that combines traditional business principles with cutting-edge digital marketing strategies. Students in this program will gain a strong foundation in business administration, including courses in finance, management, accounting, and marketing, while also focusing on the latest digital marketing techniques and technologies.

The curriculum includes courses such as digital marketing strategy, social media marketing, search engine optimization, data analytics, and e-commerce. Students will also have the opportunity to work on real-world projects with industry partners, gaining valuable hands-on experience in the field.

Upon completion of the program, graduates will be well-equipped to pursue careers in digital marketing, advertising, social media management, e-commerce, and more. They will have the skills and knowledge needed to thrive in today's fast-paced, technology-driven business world.

Overall, the Business Administration – Digital Marketing program at the University of Hartford provides students with a comprehensive education that prepares them for success in the dynamic and rapidly evolving field of digital marketing.